When designing a website these days there are many different screen sizes and resolutions to consider across a number of increasingly popular handheld devices such as mobile and tablet. Creating a dedicated “mobile” site can be more work than it’s worth and it doesn’t always remedy the issues people associate with browsing on handheld devices due to the variation of products on the market. To solve this problem many people are turning to responsive design.

Many users want to see a full website experience on mobile devices and not a stripped down version.  A recently published report showed that 57% of users say they won’t recommend a business with a poorly designed mobile site and 40% have turned to a competitor’s site after a bad mobile experience. According to our very own survey (which will be published very soon!), 76% of people are likely to leave a site quicker if it isn’t optimised for tablet or mobile. These stats prove how important it is to have a site that looks good and works well across multiple devices.

Responsively designed websites handle lots of content effortlessly, keeping the site intuitive and the content easily accessible on the device of your choice. It does this by rearranging the layout of the content depending on the screen size of the device, but without cutting down on the information that is available to the user. Every responsive design has a flexible or fluid foundation that allows an adaptive layout according to browser width. The image below is a good example of how responsive design works and how a site morphs to fit the screen.

Responsive design is a cost-effective choice since there is only one site to maintain and many SEO experts feel that websites built with responsive design are more search engine friendly.

When creating a responsive website planning ahead is a key. Take the most important content and calls to action first and ensure users can easily access this information. The ultimate aim is to provide a slick user experience and encourage engagement through mobile devices; users should be able to find all the key information through their mobile devices as easily as through their laptops.

Good responsive design should have a clean, spacious layout, easy accessibility and should be a joy to look at and navigate on any device.

Contact us at or 020 3137 3094 to find out more about making your site responsive.

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